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So everyone's heard the news, right? Vera did the unthinkable. She crossed the couture line and walked straight into David's Bridal. I believe there was an audible *gasp* in the wedding community. The tweets and posts were blowing up my Google Reader, that's fo sho! I had an email exchange with a designer friend of mine about it. Even The Candyman had an opinion.
You can look at this in few different ways, plus some I'm sure I can't think of.
- From the standpoint of a stylish bride on a budget: HELL to the YEAH! I get to wear Vera Wang and not break the bank!
- From the standpoint of a stylish bride NOT on a budget: My "real" Vera Wang is way better.
- From the standpoint of a designer dress boutique: What the hell is Vera doing? She's sending my customers to David's Bridal! That BITCH!
- From the standpoint of David's Bridal: $$$$
- From the stand point of Vera herself: $$$$
OK, maybe it's not that cut and dry.
Personally, I question the move. You have a high end, coveted wedding gown designer. She's appealing to the masses by making her line more affordable and available. One one hand, I feel like she's "dumbing down" her incredibleness. The moment you move from couture to ready-to-wear, you've cheapened yourself. She's cheapened her end product. On the other hand, she's made her incredibleness available to women who don't have $6K+ to blow on a gown. Had this happened when I was wedding gown shopping, I might have faced the horridness that I believe to be the inside of a David's Bridal shop, just to see what they looked like.
And what about those brides who do spend the $6K on a Vera Wang gown? Do we take those people into consideration? I think if I had a gown that cost me that much money and another bride could get similar for a mere fraction of the cost with the same brand name? I think that might piss me off. I don't know why. I don't think it would be the right emotion to have either, but I still think I would be at least mildly irritated. In all honesty, I think that would just be the snob in me being a big ol' bitch. It happens.
Now, if I were a designer boutique owner person, I would be pissed. PISSED! Sample gowns are not cheap. Running a luxury item business in this economy is not easy. Vera just made it even harder for these guys to eke out a living. These are shop owners who have supported her line for years. Yeah, I'd be super-pissed.
David's Bridal? Now they get some style cred above and beyond Oleg Cassini (*insert snarky comment here*). They get traffic into their stores. Win-win there.
Vera? She gets massive bucks. I'm sure her sales are not what they used to be because she's the supplier of a luxury item when the economy is in the Tinkletorium. She's probably protecting her own income. No one can fault a person for that, right?
What I think I am struggling with the most is what many people don't get: the DIFFERENCE between a Vera Wang gown and the David's Bridal White line by Vera Wang. Trust me, there will be a difference.
Fabric: Silk, satin, crepe de chine versus polyester. The major contributing factor to inexpensive gowns is in the choice of fabric. Synthetic fabrics have come a long, freakin' way in terms of aesthetics. Most everyday people walking around on the street cannot tell the difference between a poly blend and the real deal.
Beading: Hand-beaded versus pre-fab appliques or machine beading. Get close enough and you can tell.
Construction: French seams, built-in corsets, boning, lining, covered buttons/loops versus serged seams, standard fitting, zippers and little to no lining.
Here, let's compare:
Vera on the left. David's Bridal on the right at $1200.
Vera left, David's Bridal on the right at $1000, $58 for the sash.
Vera on the left, David's Bridal on the right at $1200, crystal sash is $148.
Vera on the left, David's Bridal on the right at $600, with a crystal sash at $148.
Vera left, David's Bridal on the right at $800 with a $58 sash.
I could keep this up all day, the comparison of her couture line to David's Bridal. There are little differences, as a designer and seamstress, that I can see right away. On the first dress? All those layers on the DB version are most likely more symmetrical and easier to construct. Vera's original gown is much more random and artistically created. It's literally harder to make and takes mad fucking skills to accomplish. The top of the Vera gown most likely has a built in corset so that the sucker can be fitted to your torso and NOT MOVE AN INCH, while still being comfortable as all hell. The DB version? I'm going to guess it's lined and that's about it. Alterations on the DB gown will most likely be easier and less expensive to do too. The fit on a DB gown will definitely be different than on the real deal.
My first inclination is to say, "Hey! Just go try on one of each and see how you feel!" DO NOT DO THIS. If we've learned anything from "Say Yes to the Dress" it's NEVER EVER EVER try on a dress you cannot afford. Just don't do it. For your own sanity, please just don't. Why? Because if you do, you'll fall in love with it. You'll start to see the differences, the detailing, the weight of the fabric. You'll see how good really great designs fit and look and feel. It's a lot like flying first class and then having to fly coach. The comparison spoils you for life.
But the great thing is that there are designers out there that give you a little bit more of everything: fit, style, fabric, construction, all without breaking the bank. My Mikaella gown was $1300, as much as these new David's Bridal dresses. Overall, the thing that I "lost" on my dress was the overall construction. There was an issue with one of the straps, my pre-made bustle failed at the end of the night (I ripped it out dancing) and I needed serious bust alterations (*ahem*). I did try on gowns I couldn't afford, but I knew what I was getting myself into. Happily, the designer gowns I tried on weren't The One so I was able to shrug off the comparison quite easily. This is not something I'd chance to an inexperienced gown shopper.
But what do you, as an average bride (sorry, I don't mean YOU are average), care? Most people will just think you look beautiful in your dress. After you walk down the aisle, you'll still be married regardless of whether you wore Dior or Casablanca. You need to find The One and it can be done on a budget. I tried on over 100 gowns. That's right, over 100. It wasn't until I put on my Mikaela gown that I felt anything that I can only describe as "right." It felt good. It felt right. I felt like me, cranked up a notch. I felt beautiful. I felt elegant. My photographer's wife cried when she saw me in it. My friends who I had dragged to various appointments all slowly nodded when I modeled it for them. I didn't want to take it off. That's how you should feel about your dress. Personally, I don't think that feeling comes with a particular price point attached to it.
So what's your take on the Vera thing? Does it even matter?